Online Reputation Management: Proactive Vs. Reactive

On-line reputation management can earn or lose your industry’s image. Nowadays there are 2. 4 billion internet surfers across the globe, and that amount is rising. Facebook CEO Mark Zuckerberg further emphasized the move toward entire global internet consumption by announcing the establishment of internet. org – a consortium with handset manufacturers, browser companies and network infrastructure manufactures that will allow Facebook to hook up the world via the internet, despite economical obstacles.

Zuckerburg cites internet online connectivity as a “basic individual right, ” and says that the next hundred years will bring about a shift from an professional, resource-driven economy to a knowledge-driven economy. Even with the current numbers, the internet stands as a driving force within our U. S. economy. Individuals linked online are definitely seeking out information about the companies and brands they support. This legion of purchasers are more up to date and aware that their buying decisions can make a difference, therefore developing relationships and paying close attention to online reputation can be the key component to being profitable. 

What is Online Status Management?

Put simply, online reputation management studies your company’s reputation and printing online, using that information to develop proactive engagements and quickly handle any bad press or reviews. The internet gives everyone the power to publish, so it will be easier than ever for a disgruntled consumer or former employee to tone their opinions of your products or services. During the past, word-of-mouth could hurt a lttle bit, but the viral mother nature of the internet has made word-of-mouth reviews a powerful weapon – and the way that your enterprise responds can actually create the major impact. Very good online reputation management is a continuous process backed by the best lawn mowers of customer service. Excellent products and great customer service are the best defense against bad reviews and negative postings. When ever it comes to this area of reputation management, little is promoting. When those who know your brand and believe strongly in your companies ideals are able to back you up, it is straightforward to dispel rumors and keep negative reviews from dispersing.

Reputation management was at first a public relations function aimed at combating negative press articles or tv set exposes. One of the largest, and most analyzed, cases is the HURUF News PrimeTime Live open involving Food Lion stores. Back in 1992, long before the mainstream convenience to the internet, FONEM sent undercover cameras into a Food Lion store to broadcast gross mishandlings of food. The show was extremely powerful – during the week of the broadcast, Food Big cat shares fell by $1. 3 billion and revenue losses nixed Food Lion’s expansion plans and led pre lit to the closing of 88 stores nationwide. Once again, this was before the internet age and interpersonal media. What if how much more devastating the storyplot would be today?

While using mainstream nature of the internet and the virus-like nature of social press, reputation management has become online reputation management and the story’s “reporters” are now everyday consumers – many using the concealed video equipment in their smartphones.

Reactive Online Standing Management

Additional wait for a crisis to hit before they employ reputation management strategies. Reactive online reputation management is a lot harder, however. In the event that your company has no solid basis built before a crisis strikes, there is little “reputation” to fall back on and internet rumors can become uncontrolled. Reverse SEO is one of the strongest weaponry in the war of reactive online reputation management.

Using basic search engine optimisation techniques, reverse SEO is targeted at creating content that will drive negative online mentions down in search, so that it is more difficult for the average person to find them when they research your company. Performed successfully, reverse SEO techniques can help manage a company’s online reputation after a crisis by burying the negative news under company provided material. The first listing in Google’s organic and natural search results will get 33 percent of all traffic, according to a recent Chitika study. The same study found that the second position garners 18 percent of all traffic and combined third and fourth place goods be given a resounding 20 percent. This means that 71 percent of all people only view the first four search listings. Considered further, 92 percent of all traffic from the average search focuses only on page one results. If your company can optimize content to master search, it is less likely that the negative results will be seen.