Online Movie Rental – What Movie Viewers Want

Customers have a number of options when it comes to viewing movies at home. Two of the most used are renting movies at the local video store and renting movies via a web based service. An informal study was recently conducted on a home electronics/entertainment site about the movie viewing behaviors of readers. The results pointed to a few of the misconceptions that still are present about online rental of DVDs by consumers that contain not yet tried the service.

Participants in the survey were asked several of questions, including when they watch movies at home, whether or not they rent movies online, and if not, why. Nearly 28% of those responding indicated that they rent movies online. Of the remainder, the most frequently cited reason for not using an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the local video store. The moment looking at a few of scenarios it becomes evident which method is likely to be more affordable. 

For those who indicated that they watch only one particular to 3 movies each month the savings from letting online are small. Booking 2 movies per month at the local online video store would average around $7. 40 whereas hiring from Netflix for example, if they find the plan that has a limit of two movies every month, would run $5. 99. After acquiring an online video at the local store the user would have overnight or simply one week to return the movie but the online hire would allow those to keep the movie for a limitless period of time.

To get those those who responded that they view 1-3 videos per week, the personal savings would be more significant. As an example, renting 8 films each month would run around $29. 55 at the local store and as low as $14. 99 online if they select the “2 out at a time” plan or $17. 99 for the “3 out at a time” plan. As browsing increases so does the probability of experiencing higher savings.

For many who responded that they view 4 films per week (averaged away to 16 per month) the average cost at the neighborhood store would be $59. 04 while online rental would be $23. 99 allowing the customer “4 out at a time”. Renting through a service like Netflix generally does not limit how many movies a person views but rather, how many movies they can have out at any given time. Therefore accommodations are more or less unlimited with many of the plans.

The second most frequently cited cause of not utilizing online movie rental services was that the rented movies on the spur of the moment and did not plan ahead. Certainly booking movies online and acquiring them through the mailbox would not allow someone to decide at six: 00 p. m. that they want to see The Queen and acquire it so that they can be viewing the movie by 8: 00 p. m. Yet , the delay for obtaining films selected through your mail box is merely 1 business day which would seem to be sufficient most of the time.