Brands on Instagram

The widely used photo-sharing app, Instagram, provides its 50 million users the possibility to become charpente photographers with an unique image editing feature set in place that has exploded in popularity over the previous year. However, Instagram has not only provided an innovative new medium for wannabe photographers, but for brands as well. A large number of brands took benefit of the chance to give consumers an artistic, behind-the-scenes look at what their products and services have to offer.

Today, some brands are using Instagram to provide consumers behind-the-scenes looks at athletics or fashion shows. Several brands have even enrolled highly influential Instagram users for advertising purposes. In this article are a few brands that are effectively using Instagram for marketing, printing and advertising purposes: 

one particular ) Red Bull: Via the average social mass media sites like Facebook and Twitter, to the new and uncharted social programs like the popular online video sharing app, Viddy, Purple Bull is obviously an industry leader as it pertains to online marketing – and their Instagram existence is the same. Red Bull posts a “daily awesome” photo, and maintains the tradition of “Flying Friday” to keep fans and followers employed. However, Red Bull won’t stop with just submitting engaging content, the brand is known to “Like” other users images as well.

2. Puma: Alternatively than simply celebrating shoes, Puma’s Instagram was create to highlight all the cool places that shoes take you. Puma has been known to send influential Instagram users to big events across the globe and take pictures. Puma even sent very lucky and influential Instagram users to Abu Dhabi so they can Instagram the Volvo Ocean Contest. Since Puma doesn’t have the following of various other brands (like Red Bull), this strategy of making use of influential users to picture events was obviously a good way of making sure more people saw the pictures.

3. Tiffany’s: Tiffany’s adopted Instagram within their campaign about real love. They employed a popular fashion blogging couple to take snapshots of love stories in Paris and New York and them on Instagram. Tiffany’s also gave couples the possibility to submit their own images using the Tiffany’s fake Instagram filter. Beyond just incorporating Instagram into their real love campaign, Tiffany’s also used the photo-sharing iphone app to provide fans an inside look at how earrings is made.